For creators
Your own store, our inventory
You pick the products and set the prices. We handle production, sourcing, fulfillment, shipping and after-sales support — you simply focus on content creation. There is nothing to pay to open a store, and you can close it whenever you like.
- $0 to start
- Your own domain, your brand
- We ship & support
How it works
Five steps from application to first sale. The first one takes a minute, and two of them are ours.
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You Apply If we emailed you, your link opens one screen with your details already filled in. Continue to create your account and begin Creator review. For a brand shop, apply, complete platform verification and Ownlet review, then sign the agreement to launch. -
Ownlet We get you set up We look at the fit, verify the platform you sell on, and open your creator account. If we need anything more, we ask by email. -
You Pick products, set prices Every product in the catalogue shows what it lands at, all in. You choose which ones to carry and what to charge, and see your profit in dollars before anything goes live. -
Ownlet We build and launch your store Your storefront on your own domain, your name on the products, payments set up for you. Start with a shop on one of our brand stores, or build your own store with the launch wizard. -
Both You post, we do the rest Orders come to us. We pack, ship, handle returns and answer support mail. You keep making content — and earn on every sale.
What your store looks like.
These are our own demo stores — real, live Independent Stores built on the same templates yours would start from, across two categories.
All four demo stores are run by Ownlet to show the templates — real Independent Stores, labelled "Demo store", with fictional creators. None belongs to a creator. More categories are on the way.
Who does what
We take on the capital and the logistics. What stays with you is the part nobody else can do — your audience, your voice, your judgement about what to sell.
Ownlet handles
- Source the products and hold the stock
- Build and host your store on your own domain
- Set up payments and checkout
- Pack, ship and handle returns
- Answer buyer support mail
- Shoot the product photography and write the specs
You do
- Choose the products and confirm the quality
- Set your retail prices
- Make the content, in your own voice
- Keep posting at your normal rhythm
- Disclose the partnership wherever you post
What you earn
The landed cost of every product is printed on its page before you decide to carry it. You set the sale price.
Our service fee comes out of the difference between the two — never off the top of your price. The larger share of that difference is yours from your very first sale.
As you move up the partner levels, our share shrinks and yours grows, on every sale you make.
Here is one real product, at the price we suggest for it, at the level every new creator starts on:
- Landed cost (product + handling + US shipping)
- $8.30
- Your price (suggested — yours to change)
- $29.90
- You keep, per sale
- $14.04
Price it at $39.90 instead and you keep $20.54. The pricing is genuinely yours to move, and every product page shows this same line at whatever price you set and at your own level, so the number is never something you have to work out.
Nothing is charged to open a store or to keep one. We only earn when something sells.
How you grow
Opening a store is the first rung, not the whole ladder. Ownlet has four partner levels — from your first shop on one of our brand stores, up to an Independent Store built for you, and beyond that a co-branded product line. Every completed sale counts toward the next level automatically: no application, no negotiation, and levels only ever go up.
Each level also pays you more per sale — our service fee gets smaller at every rung, and your rate never goes back down once you have earned it.
Some creators are pre-qualified to skip the first rung entirely — if we said so in our email, your store opens at that level from day one.
Products, photos and samples
Every product in the catalogue comes with a full photo set you can review before deciding to carry it, along with its cost, its suggested price and its specifications. Most creators shoot content straight from those.
Once your shop is live, you can request available samples from its brand catalogue in the Creator Portal. Samples are optional and never delay or affect your shop launch.
Ask a question
Anything unclear — samples, pricing, how the store gets built? Write it here and a person on our team replies by email, usually within a business day.
Email us at hello@ownlet.co — a person reads every message.
Questions people actually ask
Who handles shipping and customer service?
We do. Orders placed on your store are fulfilled by Ownlet and buyer support is handled by us. You never touch logistics.
Does it cost anything to start?
No. There is no cost to apply, to open a store, or to keep one open.
I already have a TikTok Shop / Shopify store.
That is fine — an Ownlet store runs alongside it. Nothing here is exclusive, and you can close your store at any time at no cost.
I am signed with an MCN or agency.
That works too. Your agency can partner with Ownlet directly and run your store alongside its other creators — see the page for MCNs and agencies — or you can apply on your own. Pick one: a store opened directly with us stays a direct store and cannot be moved under an agency later. Either way the store is yours to post about.
Where do the products come from?
We source them directly from vetted suppliers and list them with the cost shown. You choose what to carry from that catalogue.
How do I get paid?
Earnings are paid out through the platform. The schedule and the method are covered when your store is being set up.
Can I sell my own products too?
The programme is built around our sourced catalogue today. If you have something of your own in mind, write to us — it is a conversation, not a form.